CAMPsomeWHERE outdoor gathering in nature

COMMUNITY · OUTDOOR MEDIA · CREATIVE

OUTDOOR LIFESTYLE PLATFORM BASED IN GUANGZHOU

Connecting city and wild,making the outdoors part of real life.

CSW MEDIA

An outdoor media platform in continuous motion.

From daily observation, people and brands to the outdoor scenes we take part in, we document outdoor life and culture as it unfolds.

Follow @camp_some_where for more ↗

INSTAGRAM / 01

CAMPsomeWHERE 2024 企劃簿

未來，就在自然裡。回顧 2024 的創意編輯、品牌企劃、風格選物與戶外行旅。

INSTAGRAM / 02

CAMPsomeWHERE

Outdoor lifestyle brand est. 2021 — Content, Creative, Selection, Tour.

INSTAGRAM / 03

南國兇猛

Hiking in Southern wild. Can you stay dry?

INSTAGRAM / 04

天坑尋幽記

ACG × CAMPsomeWHERE：溯溪、玩水、探洞、穿越瀑布。

INSTAGRAM / 05

山野歌單掛件

把雨後山林的顏色、紋理與聲音，做成可以帶走的自然記憶。

INSTAGRAM / 06

做一日山頂洞人？

ACG × CSW 輕裝徒步：進天坑、過溪流、探岩洞、淋瀑布。

ABOUT CAMPsomeWHERE

If every person is an island, we hope to be a bridge between them.

CAMPsomeWHERE is a Guangzhou-based outdoor lifestyle platform with content at its core. We run media and community, and take part in events, spaces, brands, products and local practice.

We move outdoor culture from content on a screen into lived scenes that people can join, remember and keep returning to.

HOW WE OPERATE

A content-led platform structure

Content builds understanding

We organise observation and documentation so brands, gear, campsites, shops, people and outdoor culture remain visible.

Community builds trust

Shared interests, sustained participation and real collaboration allow trust to grow.

Scenes complete experience

We bring content into events, spaces, journeys and real product use so it can be experienced firsthand.

Continuity creates memory

Repeated content, relationships and scenes turn experience into collective memory.

CSW ECOSYSTEM

Across media, community, spaces and brands, we keep taking part in the making of lifestyle.

金鱼社区

A young lifestyle community in Foshan

豹之十二卷

A plant-forward lifestyle brand

岙由 ULG

A women’s light-outdoor lifestyle brand

湾野风流

An original lifestyle brand collective co-initiated by CSW

东平士多

Guangzhou community space × content site
Jul 2024—Jul 2026 | CSW participation period

CSW CONTENT

From daily dispatches to real-world experiments.

CSW uses recurring editorial formats to organise observation, documentation, experimentation and action. Content starts with publishing, and continues through product use, workshops and shared community experience.

CSW DAILY PICKUP

Editorial Desk

Ongoing attention to brands, gear, campsites, shops, people and global outdoor culture.

CSW FEATURE

Feature Studio

Long-form reporting, interviews and field notes that build an archive of Asian outdoor culture.

CSW FIELD LAB

Field Lab

Testing products in real settings with brands, creators and community members, then retaining what is learned.

CSW WORKSHOP

Workshop

Camping, movement, photography and making as ways for knowledge and skill to enter shared experience.

CSW CLUB

Club

Camps, journeys and shared experience connecting people with common interests and values.

See recent CSW updates ↓

OUR COMMUNITY

Meeting through common interests, building trust through continued participation.

Starting from the Greater Bay Area, CSW connects outdoor enthusiasts, creators, lifestyle practitioners and families through camps, journeys, workshops and co-creation.

Outdoor and camping enthusiastsUrban lifestyle communitiesCreators and industry practitionersFamilies and young participants

Regional base

Guangzhou and the Greater Bay Area are our primary field; content and projects connect people in cities across China.

Ways to join

Camping, hiking, cycling, workshops, product experiences and co-creation make relationships tangible.

Community relationship

It starts with shared experience and grows through continued exchange, sharing and collaboration.

COMMUNITY EVENT

Free Soul | Soul Friends Gathering

Outdoor aesthetics, new-product experience, brand market, interest groups and experience classes form a multi-part community event.

TOUR / CLUB

CSW TOUR | Japan Style Outdoor Journey

Trade shows, local observation and outdoor travel form a layered editorial journey into Asian outdoor culture.

WORKSHOP / CITY RIDE

BROMPTON | Dongshankou Ride

A city route, community organisation and content documentation turn a brand experience into a shareable local exploration.

See recent community activity and calls ↓

PARTNERSHIP

Starting with content: production, community events, spatial concepts and long-term co-creation for brands.

Content Production & Distribution

Grounded in real experience, we plan, produce and distribute brand content.

Editorial partnershipCustom contentTheme and narrativePhoto and videoCreator matchingCSW channels

Brand Events × Community Co-creation

Outdoor and urban lifestyle events people can truly take part in.

Private brand experienceCommunity eventIP-scale eventExperience workshopLearning workshopExploration workshop

Spatial Concept

Brand content translated into a spatial experience people can enter and share.

Small / mid-scale curationLarge-scale curationPop-upCustom spaceLaunch set design

Phased Brand Collaboration

Content, scenes, products and community connection built around each stage of a brand.

Long-term scene co-creationBrand growth collaborationProduct × content co-creation

COMMUNITY CO-CREATION

Why CSW community works for brand co-creation

CSW brings together outdoor enthusiasts, urban lifestyle communities, creators, industry practitioners and families, primarily aged 26–45. Relationships are built through continued participation and shared real-world experience, offering a stable foundation for brands to enter specific contexts of use.

Real participation

Members repeatedly take part in camps, journeys, workshops and product experiences; brand encounters begin in real action.

Trusted reach

Familiar relationships and shared experience bring a brand into lived social contexts.

Product validation & feedback

Products enter real environments, generating participant feedback and durable documentation.

Sustained influence

Use, sharing and conversation can create repeat purchase, word of mouth and long-term co-creation.

WHY CSW

Imagination, content, execution and cohesion.

Imagination

We place brands in cultural relationships people can understand.

Content

We turn collaboration into content that stays visible.

Execution

We carry ideas through to real scenes.

Cohesion

We help brands reach participants, not one-off views.

PARTNERSHIP JOURNEY

Content / Private Event

Begin lightly and establish mutual understanding.

Community Event / Space Curation

Extend content into an experience people can enter.

Phased Brand Collaboration

Build long-running connection across content, scenes, products and community.

SELECTED WORK

Selected projects in content, events, brand co-creation and long-term collaboration.

EDITORIAL PARTNERSHIP

PLAYLOGIC × CSW

Greater Bay Area Pet Camping Map

Editorial planning, information design and field research create an outdoor content asset made to remain useful.

PROJECT RECORD

EDITORIAL PARTNERSHIP

ACG × CSW

Mountain Anthropology | real outdoor participants, portraits and actions

Interviews, training records and real mountain action form a continuing archive of public outdoor participation.

CUSTOM CONTENT

little MO&Co.

CHINA TOUR

A family journey and seasonal product themes become a long-running format spanning route, people and content.

PROJECT RECORD

EVENT

bambini

Camping Festival & Brand Launch

A multi-day, multi-scene event structure creates a large-scale brand experience and content reach.

PROJECT RECORD

BRAND COLLECTIVE

湾野风流 at OIDE

A collective presentation of original Chinese lifestyle brands

Co-initiated by CSW, Bayfield Collective brought original Chinese outdoor and lifestyle units to OIDE through a shared brand, content and on-site presentation.

LONG-TERM COLLABORATION

iCAR

Long-term scene co-creation

Through a lifestyle initiative co-initiated by CSW, iCAR enters cities, campsites and journeys through mobile experience and real use.

Bayfield Collective is an original lifestyle brand collective co-initiated by CSW; iCAR is a stage-specific partner brand.

CONTACT

For brands, spaces and creators seeking to build an outdoor lifestyle context over time.

Send a partnership enquiry ↗