City meets the outdoors.

Oakley turns a watch into a piece of science fiction

28/09/2026

Oakley turns a watch into a piece of science fiction

A year into the role, Travis picks three pairs of Oakley glasses

28/09/2026

A year into the role, Travis picks three pairs of Oakley glasses

Opening an era of camping through Snow Peak’s old catalogues

28/09/2026

Opening an era of camping through Snow Peak’s old catalogues

Thirty years ago, OAKLEY bought a factory to make this

27/09/2026

Thirty years ago, OAKLEY bought a factory to make this

A cup’s time begins with a tree · CHEERS! Vol. 1

26/09/2026

A cup’s time begins with a tree · CHEERS! Vol. 1

25/09/2026

A full moon, a night at camp 🌕

TARP GLASS: taking a toast seriously · CHEERS! Vol. 2

25/09/2026

TARP GLASS: taking a toast seriously · CHEERS! Vol. 2

24/09/2026

Nordisk Village arrives in Shangri-La

Browse all English stories → · CSW TV (Chinese) ↗

02 / STORIES

Selected stories

Four complete English editions, from Guangzhou’s streets to runners, makers and outdoor archives.

Field Lab ↗ (Chinese)

Folding bicycles at CAMPsomeWHERE@Erdingli.

A city ride from CAMPsomeWHERE@Erdingli — BROMPTON × Zaidi Wenhua

Through Dongshankou’s streets and cultural spaces: a record of the 2023 BROMPTON × Zaidi Wenhua city ride and bicycle experience.

2023-08-01

Wuwa: before running farther, learn how to play

ACTD’s Greater Bay Area city coach translates professional training for everyday runners, while keeping his own curiosity about the mountains alive.

2026-07-20

CHEERS! Vol. 1 begins a conversation about objects, craft and time through JINCUP.

A cup’s time begins with a tree — CHEERS! Vol. 1

Kagoshima timber, years of air-drying and “Neo Woodworking”: how JINCUP brings craft, time and its user together in one vessel.

2026-04-28

Sixty years of The North Face, through its old tents — CSW Feature Vol. 13

At Jiangmen’s CVC gathering, Tim and Sen guide us through vintage TNF shelters: ventilation, poles, living space and the collectors preserving outdoor history.

2026-09-20

03 OUR COMMUNITY

Life is better outside.

Starting from the Greater Bay Area, CSW connects outdoor enthusiasts, creators, lifestyle practitioners and families through camps, journeys, workshops and co-creation. Activities are arranged by project and announced individually, with no fixed weekly schedule. Consult current WeChat official-account announcements for dates, venues, participation requirements and registration.

CAMPsomeWHERE community outdoors — 01 / COMMUNITY

Tokyo Crafts gathering — 02 / TOKYO CRAFTS

A shared CAMPsomeWHERE ride — 03 / ON THE MOVE

Cycling rides, camps and shared experiences connect our editorial work with people and places.

BROMPTON city ride ↗

Family journeys with little MO&Co. ↗

bambini outdoor camp ↗

Meet our community

Outdoor and camping enthusiastsUrban lifestyle communitiesCreators and industry practitionersFamilies and young participants

Regional base

Guangzhou and the Greater Bay Area are our primary field; content and projects connect people in cities across China.

Ways to join

Camping, hiking, cycling, workshops, product experiences and co-creation make relationships tangible.

Community relationship

It starts with shared experience and grows through continued exchange, sharing and collaboration.

See CSW updates on Instagram ↗

Community · How to take part →

04 SELECTED WORK

Things we made together.

Selected projects in content, events, brand co-creation and long-term collaboration.

PLAYLOGIC × CSW — Camping with pets

EDITORIAL PARTNERSHIP

From a practical Greater Bay Area campsite map to an urban exhibition and workshop programme.

In 2023, CAMPsomeWHERE and PLAYLOGIC jointly published a Greater Bay Area pet-friendly campsite map, including campsite introductions, service comparisons and a packing list. A later programme announcement at Raffles City Shenzhen listed a map exhibition, equipment displays and a leash-making workshop, with CSW among the organisers.

ACG × CSW — Mountain Anthropology

EDITORIAL PARTNERSHIP

Everyday runners, ten weeks of preparation, and the lives around the training plan.

ACG × CSW’s Mountain Anthropology follows everyday runners during a ten-week ACTD training programme through interviews, filming, training observation and editing. Five written features published in July–August 2026 and eleven video entries extending through October document four runners, their inspirations and community activities.

little MO&Co. × CSW — CHINA TOUR

CUSTOM CONTENT

A continuing family-travel series that grew into a shared outdoor experience.

CAMPsomeWHERE contributed route planning, content production and distribution to little MO&Co.’s CHINA TOUR, with eight family travel stories published in 2022–2023. The collaboration continued in Qingyuan on 2–3 March 2024; the brand’s recap records CSW guiding 40 VIP families through nature crafts, exploration and a campfire dining experience.

Campton Flow × iCAR — Outdoor life on the move

LONG-TERM COLLABORATION

Four sets of field photographs trace a continuing collaboration across different settings.

Through the Campton Flow collective it co-initiated, CAMPsomeWHERE contributed content, visual expression and scene organisation to iCAR outdoor lifestyle projects. Four posts published from July to December 2025 record presentations at Shunde ALSO, Dongguan’s outdoor exhibition, Zhongshan FOW market and iCAR Day; the website preserves 72 images in their original order.

Campton Flow at OIDE

BRAND COLLECTIVE

A collective presentation of Chinese independent outdoor and lifestyle brands.

Through the Campton Flow collective it co-initiated, CAMPsomeWHERE contributed brand coordination, content planning and on-site presentation for Chinese independent outdoor and lifestyle brands at OIDE. The archive includes the 2025 collective exhibition proposal and the 2026 exhibition and brand guide, each tied to that year’s programme and observations.

bambini — Play to Learn in Nature

EVENT

A camping festival and seasonal launch, with the mountains as a playground.

At Qixidi in 2022, bambini combined its second camping festival with an autumn/winter launch. CAMPsomeWHERE was commissioned for overall planning and delivery, including creative direction, key visuals, materials and image content. The original credits identify M+K for launch execution and Ming’s for event execution; the recap was published on 2 November 2022.

Explore all projects →

05 ABOUT CAMPsomeWHERE

From Guangzhou. Into the outdoors.

CAMPsomeWHERE (CSW) is an outdoor lifestyle platform based in Guangzhou, China, connecting the Greater Bay Area through camping and outdoor communities, editorial production, shared experiences, workshops and brand collaborations.

We move outdoor culture from content on a screen into lived scenes that people can join, remember and keep returning to.

CAMPsomeWHERE real-life outdoor scene — CSW / Community in the field

From content into everyday life.

HOW WE OPERATE

From content into everyday life.

Content builds understanding

We organise observation and documentation so brands, gear, campsites, shops, people and outdoor culture remain visible.

Community builds trust

Shared interests, sustained participation and real collaboration allow trust to grow.

Scenes complete experience

We bring content into events, spaces, journeys and real product use so it can be experienced firsthand.

Continuity creates memory

Repeated content, relationships and scenes turn experience into collective memory.

A network that grows together.

Across media, community, spaces and brands, we keep taking part in the making of lifestyle.

Goldfish Community

A young lifestyle community in Foshan

Haworthia

A plant-forward lifestyle brand

ULG

A women’s light-outdoor lifestyle brand

Campton Flow

An original lifestyle brand collective co-initiated by CSW

Dongping Store

Guangzhou community space × content site
Jul 2024—Jul 2026 | CSW participation period

CAMPsomeWHERE gathering seen from the field

CAMPsomeWHERE editorial exhibition space

06 PARTNERSHIP

From an idea to a shared experience.

Starting with content: production, community events, spatial concepts and long-term co-creation for brands.

Content Production & Distribution

Grounded in real experience, we plan, produce and distribute brand content.

Editorial partnership
Custom content
Theme and narrative
Photo and video
Creator matching
CSW channels

Brand Events × Community Co-creation

Outdoor and urban lifestyle events people can truly take part in.

Private brand experience
Community event
IP-scale event
Experience workshop
Learning workshop
Exploration workshop

Spatial Concept

Brand content translated into a spatial experience people can enter and share.

Small / mid-scale curation
Large-scale curation
Pop-up
Custom space
Launch set design

Phased Brand Collaboration

Content, scenes, products and community connection built around each stage of a brand.

Long-term scene co-creation
Brand growth collaboration
Product × content co-creation