CAMPsomeWHERE / EN
little MO&Co. × CSW — CHINA TOUR
A continuing family-travel series that grew into a shared outdoor experience.
- Purpose
- Connect the brand’s seasonal themes with family journeys and outdoor experiences.
- When and where
- CHINA TOUR stories in 2022–2023; family camp on 2–3 March 2024 at Yesuyinghuo in Qingyuan.
- CSW’s role
- CSW contributed route planning, content production and distribution, and participated as an outdoor content partner in organising the family experience.
- Record and outcomes
- Eight travel stories; the brand’s 2024 recap records 40 VIP families joining nature crafts, exploration and a shared campfire table.
The journeys connected camping, Xi’an, Lijiang, homecoming, valleys, Hong Kong, Yili and snowy destinations. Continuing editorial work provided a foundation for an experience shared by families, rather than a single isolated event.